When it comes to social media for real estate agents, the most important thing to consider is the age group of the average user.
Social media isn’t just about having an active business profile. It’s about connecting, engaging, and informing your audience.
The king of social media, Facebook has a huge user base as well as built-in marketing rolls for targeting demographics and different areas. While organic reach has been limited in order to promote its paid advertising options, Facebook is still a great place to run social media content.
Image, videos, reels, carousels, boomerangs, question boxes, polls the list is endless and they are always adding new features. Sharing on this platform is a great choice when it comes to using attractive visual elements.
YouTube
YouTube is a great way to show clients a property without an in-person viewing. You can show your local area, point out schools, local restaurants or coffee shops. Many people nationwide are currently interested in relocating to different cities and areas without seeing properties in person.
The happy medium between Facebook and Instagram, Twitter is perfect for sharing all types of content. Twitter is ideal for short posts, it’s great for sharing images and videos, and perfect for linking to content from an outside source, compared to Facebook which doesn’t like when you attach outside links. Hashtags are even more important on Twitter than they are on Instagram, so be on your game.
If you want your real estate business to be taken seriously, it’s imperative that you have a LinkedIn account associated with your offices. This professional social media platform is ideally used for networking and B2B sales. By having a LinkedIn account you can establish your company as a professional brand.