Social media is no longer an option; it is a necessity for big and small businesses.
According to data reportal – There were 3.79 million social media users in Ireland in January 2021. The number of social media users in Ireland increased by 110 thousand (+3.1%) between 2020 and 2021. The number of social media users in Ireland was equivalent to 76.4% of the total population in January 2021.
And these people are using social media to engage with brands. On Instagram alone, 80 percent of people follow at least one business.
If you’re not taking advantage of social media, you’re missing out on a fast, inexpensive, and effective way to reach potential clients and buyers.
Today’s real estate buyers and sellers live their lives through digital technology. Social media marketing for real estate agents offers a powerful way to reach high intent customers in a way that print advertising can’t. If you’re not taking advantage of social media, you’re missing out on a fast, inexpensive, and effective way to reach potential clients and buyers.
7 reasons you should be on Social Media
- Boost brand awareness – Increase your brand visibility
- Humanize your brand – Connect with your followers, let them know who you are and what values you stand for.
- Stay relevant – most users log into social media at least once a day, this gives you a great opportunity to connect with your following daily.
- Increase website traffic – Social media ads are a great way to drive traffic to your website
- Generate leads – Social media offers an easy and low-commitment way for potential customers to express interest in your business and your services.
- Content Distribution – Showcase homes/offers/contests
- More cost-effective than print – You get a better ROI on digital and you can track the effectiveness
When you run targeted adverts on social media you’re reaching a qualified and high intent audience so you’ll see a much higher degree of interaction with your adverts. While the overall audience is smaller it will generate higher ratios of inquiries and requests. The end result is that, in my experience, to reach a single qualified and relevant buyer or seller via social media marketing is almost 20 times cheaper than via a letter drop.